How We Research Every Pick

Every product on Simpliwired is checked against its real, live Amazon listing before it's published — the exact ASIN, the current price, and the real star rating and rating count. Nothing here is estimated or invented.

Why every review has cons, not just pros

A recommendation that only lists upsides isn't research, it's an advert. Every review is written with genuine drawbacks included — the thing that would make us hesitate before buying it ourselves. If a product isn't good enough to survive an honest "cons" section, it doesn't make the list.

How "best value" and ratings are worked out

Ratings are confidence-weighted, so a lone 5.0 from three reviewers can't outrank a 4.6 from 20,000 — the maths pulls a thin rating toward the catalogue average until it has earned its place. "Value" picks require a genuinely good rating (4.3+ from at least 50 real ratings) and a below-average price for the category — never a fabricated discount.

Per-unit pricing (like cost per 100ml or per nappy) is only ever shown when we've confirmed the real pack size ourselves. If the size isn't known for certain, we simply don't show a per-unit price — a wrong "cheapest per unit" claim is worse than none at all.

How the buy links work

Every "Buy on Amazon" link is built directly from the product's real ASIN plus our region's Associates tag at the moment the site is built — never a hand-typed or copy-pasted URL that could quietly go stale or point at the wrong marketplace. As an affiliate, we may earn a commission on qualifying purchases, at no extra cost to you.

What we don't do

We don't invent discounts, reviews, or specifications. Where we genuinely don't know a detail — an exact battery life, a specific allergen, a precise fit — we say so and point you to the listing, rather than guessing and presenting it as fact.